Founder

Founder

Sam Richardson

Sam has been involved in tennis all his life.  He started playing age 10 and coaching at 17, going on to manage teams of coaches in the UK and abroad. For the past 10 years Sam has worked for the Lawn Tennis Association.  His current focus is to ensure as many places to play offer high quality programs that will help grow the sport. Sam is married to Camilla, has one son (Oscar) and a girl on the way – he is a keen runner and is regularly pushing himself in endurance events. Sam is passionate about the power of sport and physical and mental challenges to help people be the best they can be. Understanding how to work in a team, the focus, perseverance and grit it takes to succeed, and the fine balance of confidence and humility to deal with competition. This is all on top of the physical and psychological benefits of just getting outside and being active!

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